Shopify review – watch this before buying shopify! (honest review) – shopify review 2023

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I remember launching my first online store on a free website builder. It looked fine until I needed real eCommerce features. No proper checkout, no cart recovery, no support.

I was frustrated, so I decided to try Shopify’s free trial. In less than 30 minutes, I had a live store that looked surprisingly professional, with a clean layout, a working cart, and tools that actually help sell. Suddenly, the $29.00 price felt more like an investment than a cost.

Recently, I decided to team up with the Cybernews research team and build 2 eCommerce stores to fully test Shopify. The type of the websites was chosen due to the provider’s focus on eCommerce. Since then, I’ve spent 3 months testing Shopify’s reliability, pricing, features, design, and support. Here’s everything I learned about Shopify in 2025 and whether it’s really worth it.
Shopify review 2025: my quick verdict

Shopify is best suited for growing eCommerce stores that need a reliable, scalable platform to manage sales and expand their business. It’s fast to set up, easy to use, and packed with built-in tools for selling online.

However, many of the most useful features come through paid apps, which can make running costs add up quickly. For this reason, Shopify makes the most sense once your store is generating consistent sales – ideally when you’re already earning revenue and not just starting out.

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🔄 What’s new in Shopify in November 2025?

Shopify has introduced some novelties and some changes during the last month. Here’s what’s new as of November 2025:

B2B. You can now add order reviews for B2B clients at checkout, and AHC payments are newly available for US merchants.
POS. Merchants can now view in-progress items and cancel unfulfilled items in POS order details. A new feature is Shopify POS subscriptions, via the Shopify Subscription apps – your customers can now subscribe to services in-store. Plus, more payment methods for POS were made available, such as iDeal, Klarna, Swish, Twint, Mobilepay, and USDC.
Product. Unit pricing, i.e., pricing dependent on weight, volume, length, or quantity, was made available globally. Plus, you can now create up to 2048 product variants – before it was only 100. Finally, you don’t have to rely on APIs or external CSV files to compare pricing anymore, as it’s available directly from the Admin Catalogs.

These are not all the changes introduced in the past month – there are many more related to apps, Shopify analytics, and more. You can find all the updates in the Shopify Changelog page.
Shopify pros and cons
What I liked about Shopify

Excellent site performance with reliable uptime and fast load speeds
Access to major shipping discounts helps reduce operational costs
Professional free themes available, with more premium options in the theme store
Massive third-party app marketplace for extended features and integrations
Built-in marketing tools and integrations to help drive traffic and sales
Responsive customer support is available 24/7 via chat and a helpful knowledge base

What I didn’t like

Monthly costs can grow quickly as some essential apps and premium features are added
Template library is limited, especially if only using the free themes
More advanced store functions often require paid apps or developer involvement
Support response quality can vary depending on time and issue complexity

Shopify pricing explained 2026

Shopify’s pricing is pretty clear, but definitely on the pricier side. You’ve got the main plans like Basic starting at $29.00/month, then Shopify Grow and Advanced, each packing more features and lower transaction fees.

Luckily, Shopify offers affordable ways to test it out before you make up your mind. It has a 3-day free trial, with no credit card details required. After the trial is over, you can continue using Shopify for only $1.00/month for the next 3 months.
In my opinion, Shopify’s pricing is fair for what you get. First off, no matter the price, every plan includes unlimited products, abandoned-cart emails, gift cards, unlimited bandwidth, fraud protection, and 24/7 support.

However, platforms like Hostinger are more affordable and don’t charge transaction fees, which gives them an edge for sellers with a tighter budget. While it’s not the best website builder on the market, Shopify leads ahead when it comes to serious eCommerce tools. The transaction fee discounts on higher plans can help offset the cost if you’re doing volume.

If you’re not ready to fully commit, the Starter plan at $5.00/month lets you sell via social media or messaging apps. Think of it as a simple checkout link, not a full store.
Shopify use cases

Shopify is a fairly versatile website builder – it’s not only about online stores. You can build and run all kinds of websites on it, and I looked into these different use cases. Here’s my take on what sites Shopify is good for.
Shopify for small business: good for sales-focused sites

Shopify is a good website builder for small businesses, especially those focused on eCommerce. It has professional themes, plenty of sales-focused features, and allows enough customizations to let your brand shine through.

Building a website for a small business was an intuitive process. I especially liked the good control for back-end organization, like inventory sorting, product and sales management, etc.
Shopify for B2B: great for affiliate collaborations

Shopify is a great platform for business-to-business collaborations. Specifically, it offers an app called Shopify Collabs that facilitates affiliate marketing and allows businesses and creators to connect for collaborations. The application is essentially an all-in-one space for tracking your affiliate sales, setting up discounts, and sending payments.

Creators can also use the Shopify Collabs app to find brands to partner with or join communities. Overall, I think it’s a great feature. Unfortunately, Shopify Collabs is not accepting sign-ups at this time, so the only way to join is by invitation from a creator or a business.
Shopify for nonprofits: good option for donation sites

Shopify is a decent option for nonprofit websites, such as ones for charity or volunteering. Even though it is an eCommerce site builder and doesn’t have specific templates for nonprofits, I could still build a site and set up a donations page.

I was pleasantly surprised to find that Shopify supports third-party donation apps such as Virtue and Donate Bee. Plus, I liked that with Shopify, I could use the email marketing options to promote the website’s mission and give updates to donors who signed up for the newsletter.

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