Sendy Review: Save over $1000 in Email Marketing (Self hosted)

If you said no and then yes for above questions, this article will rejoice you. This is the best way to lower down your email marketing cost significantly without affecting your deliverability.  More on it later..

If you are here reading this article, I am pretty sure that you must be aware of Email Marketing, if not I suggest you to take a look at How to Use Aweber email marketing by Harsh Agarwal.

The Main concern with Internet Marketers is that once they start to build the email list they find it difficult to afford the cost of Email marketing service, and this is where a number of beginners fails to build list in spite of all the efforts they put in website.

Though there are some free email services available, they charge after certain limit and are restricted to certain features.

• So, what if there was a kind of email service, which is 100x Cheap than Convertkit,  Aweber and other famous email service provider.
• And what if you don’t want to pay extra money every month if your list size increases.
• What if all those features of Aweber and Convertkit is available on this free email marketing tool.

Yes this is where Sendy comes in to play.

I discovered this email marketing service before a year and have been working with them for a while, so I will share my experience and how this application saved $1200 per month in email marketing service.

What is Sendy?

Sendy is basically a Self-hosted Email Newsletter Application that sends email through Amazon SES, which runs on PHP and MySQL.  So what this meant to you is, you can install the application directly on your own server or your subdomain like email.yourwebsite.com, rather depending on other service provider.

The other interesting fact is that the emails sent through Amazon SES costs only $1 for 10,000 emails, and unfortunately, Amazon itself is not providing any email service tool to use this features, and that is where Sendy uses its application to integrate with Amazon SES and sends email through that.

And the most importantly this application costs a one-time fee of $59, and you don’t need to pay monthly. The onetime fee also includes all the future updates and support from their technical team.

Why use Sendy over Convertkit, Aweber or any other?

Now you may think why Sendy might be the best option and also what is the difference between Sendy and other Self-hosted email application.

The difference being, all the self-hosted application out there sends mail through your own Server’s SMTP, which basically has an hourly rate and you are restricted to sending limit.

Whereas Sendy uses Amazon SES and there is no hourly limit restriction similar to your server.

Moreover, the sweetest part what I observed is that, there is more chance that an email may end up delivering in Spam box if you are using your own Server, but in Amazon SES I haven’t found a single mail missing the inbox.

So as I said previously, Amazon SES costs only $1 for 10,000 emails and you can see from the image, Mailchimp will charge you $200 for the same amount of emails.

Sendy features – Self-hosted Email application:

Sendy basically has all the features which are available in the top email service provider, e.g. Campaign builder, Reporting, Automatic Bounce Handling, Auto-responder, Complaints, Unsubscribe, Statistical Graph, Handling import and export of contact list, etc.

The added feature which I like about Sendy is, if you are an company or if you want to provide email service to any of your client, there is a feature which handles multiple accounts, in that case you can create a separate login for your clients and make a specific list to be visible rather displaying all the list.

Since Sendy uses Amazon SES you really have great control on your list and you can fiddle around with the double and single opt-in list, unlike Mailchimp where you are not allowed to modify the double opt-in settings, which sometimes makes it really difficult.

It also has an option of filtering the emails, if an email is non-existent or being bounced by the firewall it automatically cleans up your list and filter those email from the list the next time you send email to that list.

Now let’s quickly get in how to install Sendy on your server and some of the features which you might like.

How to Install Sendy on your Server:

Once you purchase Sendy, you will be provided with the download package, which you need to upload to your server and start installing it. Thanks to the service team from Sendy, where they have provided a detailed step by step guide on how to install the script on your server and connect your server to Amazon SES.

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